After creating an awareness of your brand in the marketplace, how do you get the customer to move from considering your product to actually buying it? It’s one thing to make your customers aware that you offer the most innovative product; it’s another thing to convince them to actually spend $500 to buy it. That is the art of lead generation marketing and we share with you, the 6 lead generation tools entrepreneurs must try!
Lead generation has become an increasingly popular strategy to create demand and help your marketing messages be heard across multiple different channels. It helps to bring in prospective customers as leads and convert them into actual sales. Without fresh sales leads, your business will have difficulty surviving in today’s competitive era.
But how are you going generate more leads to grow your business? Whether you are a small company just starting out or a multibillion-dollar enterprise, you can follow these 6 lead generation ideas to attract more audience to your business.
Invest in a Website
You are definitely missing a huge opportunity to connect with your potential customers if you don’t invest in a website. Your website is your home base where a lead can find everything he needs to know about your company. Your website also includes your contact information that your leads can use to contact you right away and also attempts to capture lead information through forms.
Write a blog
Having a blog for your business is one of the best lead generation tools you can use to not only gain more traffic and engage with the audience but also, have the undivided attention of the reader. Your blog can be a destination for potential customers looking for the inside knowledge and best practices of your company. You can easily start your blog using Bluehost. If it’s done well, your blog can really show your personality and attract the attention of your prospects.
Social Media Channels
Social media channels such as Facebook, Twitter, LinkedIn, Pinterest, YouTube, and Google+ is a great platform for you to create conversations with prospective customers and generate new leads. Each one enables your business to build an organic following and is a great place to share your content, blogs, and other product or service-specific information. Also, paid advertisements such as Facebook Ads and LinkedIn Ads are extremely good ways to drive more traffic to your website and generate leads. A great tool to manage your social media for lead generation is Tailwind! We use it for Instagram and Pinterest and simply love it. Sign up to use it for free through the banner below.
Search Engine Optimization
SEO (search engine optimization) plays a significant role in attracting organic leads to your website through search engines such as Google, Bing, and Yahoo! You can optimize and build your website using business-related keywords, so that when someone searches for one of your keywords on a search engine, your website pops up on the first few pages of Google. Thus, it will help the lead to find your company. But, if you want that visitor to go through your website, again and again, you need to present her with high- quality content.
Event marketing is a fantastic way to generate leads, create lasting relationships, and engage with current customers via webinars, conferences, tradeshows, or seminars. This may offer your company a chance to meet your leads face-to-face and cement long-lasting relationships.
Email marketing is one of the best ways to create consistent communication with your existing potential clients. In order to develop your email marketing, you need an existing lead database, which you should populate with new leads on a constant basis. To grow your email database, the newsletter subscription form is the perfect way for getting new leads. You can place this form throughout your website and blog, offering visitors the chance to sign up for newsletters.
A newsletter is a good way to keep your audience up to date with your business. Newsletters can be used to send company news and updates, inform your audience about new products and special deals, and inform them about events you are organizing.
Lead Generation is an essential task for every business. Thus, companies need to focus on creating relationships with leads so that when a buyer is ready to purchase, your company is top-of-mind. This is done by engaging leads with educational content, being active on social channels to develop a following, face-to-face interactions at events, and other relationship-building.