Even after so many years of E-mail’s invention, Email Marketing is one of the most effective media for reaching your customers. It’s a fast, effective way to send and receive asynchronous messages, both personally and professionally. Even if yours is a small business or you’re a sole owner with a small budget, email marketing should still be a priority for you.
Why Email Marketing? Because, email is where most people prefer to get news from companies about promotions, discounts, and more. It’s an extremely smart way to connect with large numbers of people who have expressed interest in your products or services. Moreover, there are many applications out there that make it easy for you to customize your email messages.
Here are some of the ways you can use email marketing to grow your business.
1. Create an E-mail marketing list
As an entrepreneur, one of the most valuable and powerful things you own and control is your email marketing list. An effective email marketing list can help grow your business. Email box is a much quieter place than social media and emails are here to stay. To build an effective email marketing list, simply put down the ‘sign-up’ sheet where people can add their email addresses.
2. Use various Email Marketing tools
There are many reasons why you need email marketing tools. One is that if you use your regular Yahoo or Gmail account to send hundreds of emails to a lot of people, your account might get marked as spam.
Also, from getting a person’s email through a ‘sign-up’ sheet and automatically sending him emails to segmenting your audience; all this requires the use of various email marketing tools.
I’ve tried different types of email marketing tools and each has its own advantages and disadvantages.
There are so many tools out there. Some of the most famous ones are MailChimp, ConvertKit, aWeber, Infusionsoft, etc.
3. Choose or create a lead magnet
Lead magnets are the types of giveaways that we give in exchange for someone’s email address. There are various types of lead magnets such as PDFs, newsletters, e-books, webinars, online course, etc. No matter what lead magnet you choose, it should be high quality and keeps the audience engaged.
4. Write interesting email subject lines
An interesting email subject line is a very important factor to be considered while sending out your emails. It will also affect the number of audiences who will actually buy your products and services.
The first quick tip is to keep your email subject line short and simple. Many people like to open their emails on mobile devices. So, your subject line should be properly visible on their mobile devices.
Also, try to start your subject line with an action word. For example, instead of ‘how to earn money through blogging’, you can use ‘earn money through blogging’.
Whether you’re using email marketing to drive more website traffic or increase conversions and sales, it is an important piece of your marketing plan.
The best part of email marketing is that it doesn’t have to be expensive. By using some of the free and affordable tools, you can develop an effective plan that will deliver positive results for your business.