Facebook is the number 1 platform when it comes to social networking. It is one of the biggest online phenomenons with more than 1 billion users, and growing. Facebook has become so popular because it is very personal and entirely global at the same time. It has helped people make new and keep existing friends, and kept families in touch across great distances. Therefor it’s great to use Facebook for business!
Now, why your business should be part of the Facebook phenomenon? Facebook has become a key marketing tool to grow your business. It allows business owners to connect with their existing customers and prospects on a social level like never before.
So let’s look at some of the ways by which you can use Facebook for business!
1. Setting up Facebook Account for Business
If you already have a personal Facebook page, you’ll want to set up a Facebook page specifically for your business. Business pages allow you to interact, engage, and market to people who aren’t your Facebook friends. Setting up a Facebook business page is fairly simple and takes not more than a few minutes. But, you must have a personal Facebook account before creating your Business Facebook presence.
To create your Facebook business account, visit https://www.facebook.com/pages/creation/. Here Facebook will ask you some basic details of your business such as name, category, location and phone number. The name you give to your business page is extremely important as it becomes the title of your page. You’ll also have to upload a photo of your business. Use can use your business logo for this.
Make sure you include full and complete information of your business so that customers can recognize and find you easily.
2. Know your audience
First of all, you need to know who you’re trying to sell your products and services. Facebook has amazing targeting tools. With Facebook, you can reach your target audience and get your business in front of the people more effectively.
Let’s say your business targets men aged 18-45 who enjoy an active life. Facebook allows you to choose the exact audience you want to see your advertisement. You can choose by city, country, age, sexual preference, interests and many more.
3. Create fresh content
To reach more of your target audience, make sure your content educates, entertains, and empowers your fans. This will pique their interest of your customers and keep them coming back for more. You must decide how often you want to create content, and in what form. It can be in the form of blog posts, videos, photos or podcasts.
You can also post other people content on your timeline It is a great way to add value for your fans without having to create all the content yourself. If you see something that is valuable to your audience, publish that content. But, don’t forget to give credit to the publisher of the content.
4. Create Facebook ads
If you’re looking for a way to drive traffic to your Facebook Business page or website, you should consider Facebook Ads. Facebook Ads are paid advertisements that help you promote your business. With these, you can choose your target audience based on demographics, interest groups, location and contact information. These ads usually contain text and or graphics that showcase a business or Facebook content. When you use Facebook for Business, it’s really useful to create such ads.
To create your own customized ads, go to https://www.facebook.com/advertising. Believe me; you don’t have to be a programming expert or a techie to use Facebook ads.
5. Use Facebook Sponsored stories
Facebook Sponsored Stories use storytelling to promote your business by creating organic interactions between people and your business. For example, let’s say someone ‘likes’ your Bakery page. Sponsored Stories would create a story about this on all of their friend’s news feeds, which would hopefully lead to that audience checking out your business. You can also create other different types of Sponsored stories based upon your advertising goals
6. Schedule your Facebook posts
Facebook offers you various publishing tools which allow you to schedule posts for the future. You can schedule status updates (with or without links), photos and videos. But you can’t schedule events, questions, offers or a post you’re sharing from another Facebook page.
You must posts at least a couple times a week. If you don’t have enough time to spend on Facebook, you can use various social media management tools that can save you a lot of time in the long run. Some of these tools are Buffer, Hootsuite, NetworkedBlogs, etc.
7. Add events
So you have a special event planned for your business and now it’s time to let everyone know. Facebook is the perfect tool to get the information about an event to your target audience. There is an Events app within Facebook that allows you to create events and post them to your business page. You can invite your prospective customers to these events and can even pay extra to promote these events to engage more target audience on Facebook.
8. Highlight Business milestones
Highlighting business milestones is an effective way to engage more audience. Milestones are big events in your company’s history that you want to highlight. They are a great way to showcase awards, new products, and other momentous occasions such as your first 1k followers. They can give people a reason to hang out on your Timeline longer.
The milestones are individually listed on your About page. People can go to your milestone or periods of time on your Facebook page using the months and years chart on the right side of your timeline.
9. Create Facebook Videos
You must have noticed a lot of videos while scrolling through your news feed. Facebook videos are a great source of organic audience to your Facebook business page. They have an irresistible appeal. Thus, it is better to make videos an integral part of your social media marketing strategy.
How can you take advantage of Facebook videos to promote your business? One such way is through ‘Facebook Live’. It is the most powerful yet underutilized tools that allow you to broadcast to a large audience for free. Facebook Live also allows you to have real-time conversations with your followers.
10. Use Facebook Insights
Facebook Insights is a powerful analytics tool offered by Facebook to track user interaction on your Facebook page. It is free to use and helps to determine the type of content to post and the best time to post that content. Facebook Insights also shows data on page views, actions taken, the number of people you’ve have reached and many more. This information can ultimately determine the success of your social campaign.
Have you already used Facebook for business or are you still in doubt? Try the steps above and create an outlet on Facebook! If you already got some experiences on Facebook, share them with us in the comments. How do you use Facebook for business and what are the results?