Today, entrepreneurs can use image sharing apps such as Instagram to help grow their businesses. In fact, images allow you to connect with your customers in a manner you have never been able to do in the past. Instagram is an interactive and community-focused platform and has a huge opportunity to be a brand awareness and sales tool for your business. In this article we’ll share how to set up your Instagram business account.
With the increase in the number of people joining Instagram every day, the social media app continues to grow at unprecedented rates. In eight years since its launch, Instagram has over 800 million monthly active users—and growing. But with that growth comes a lot of noise from people who don’t quite understand how to use this social media platform effectively.
So, would you like to know how to build your business using Instagram? Let’s jump in on how to use all the fun features built into Instagram to promote your business.
The first step is to create an account on Instagram. Instagram app is available for all platforms e.g. Android, IOS, and Windows and you can download it from the respective app store. When downloaded follow the below instruction to create Instagram Business account:
- Open the Instagram app and tap on ‘sign up’
- Now enter your Email, Full name, and password and tap ‘Next’ button
- For easy sign-up, you can sign up using the Facebook account
- If you already have a personal Instagram account, go on and log on to it. If you don’t, you could start the process from scratch of signing in.
- When done, open the Settings option and scroll down and find Switch to the Business account and tap on it.
- Complete your Instagram business profile by adding working hours, your business, address and contact information etc.
Create a profile that works
Building your Instagram profile is essential to grab the attention of the potential visitors who may be interested in your site. But how can you create a good feed? Creating an appealing Instagram feed is quite easy if you follow these points –
Have the right handle/ username
When people search for someone/ something, the handle or the username is the one that pops up at the middle top of your screen. So, it is really important to have a good handle or username. When choosing a username, you can use your brand name as it will let people know about your company. Also, using the same username for all social media profiles is quite useful.
Compelling Profile Picture
After you have decided your username, the next step is to add a profile picture; this can be your company logo, new product offering, or any other image that will inform customers who you are.
Next, you need to add an interesting bio. Here you need to explain about your business in some very catchy words.
Additionally, a site link should be added. This allows customers and new prospective visitors to visit your online site, which will help grow your business.
After setting up your account, the fun part begins. You can start adding the images of your new product releases, your product lines, your office, and employees. This will enhance your online presence as a business and will also allow your customers to connect with you in a visual manner rather than simply reading about what are you up to, and learn what new products are in the works for your business.
Instagram is all about creating exciting content. The above information may not seem important to you while creating your account but, it can make a huge difference to your business. So making your Instagram feed look good is essential when you are building your Instagram account.
Using Instagram Hashtags
Instagram hashtags are one of the biggest crazes among people using Instagram. These are very useful to expand your reach among potential customers. Using hashtags will let other users who don’t follow you to find and know about your posts and will also help you to organize and categorize the content. Not only are more visitors going to look at images which have a catchy headline and hashtags, they are also more likely to share these with friends and possibly others who do not follow you on Instagram.
There are plenty of hashtags that have been used millions of time. So, which hashtags should you use? To find relevant hashtags for your posts, there are a few tools available such as iconosquare.com, seekmetrics.com, etc.
You can pick one of those that relate to your post to reach out to the more Instagram users. In every post, there must be at least 5 hashtags. Also, you can use the hashtag of your business name or slogan to create more awareness and also doing so will help others to find your business page and posts easily. When creating your own hashtag, remember to remain short (15 characters or less), it should be easy to recall and memorable.
Instagram Stories for Business
Instagram Stories are the best way to get people engaged with your business. These are the stories which you can publish and will appear on the timeline of your followers. The best part is that the Instagram stories that you will add will be visible for 24 hours and after that, it will be deleted automatically. You can add interesting images and videos to your story. If you post multiple images or videos, these will be played automatically one after the other. These stories can also be sent via direct message.
Also, you can use IGTV which is a new app from Instagram that let you post the videos that are a bit longer. This is a very useful app as you can publish videos made with your mobile phone. s It is a platform that works well with vertical videos. So, you can make videos that are related to your business and can publish it on Instagram TV.
Using Tools like Tailwind
While handling so many social accounts it is not easy to manage all well. Sometimes we need to post many things on Instagram but coming back again and again to Instagram is just a bit of wasting of time. So, to solve this problem, there is a business tool available that can help all social media account holders to manage the business accounts very well – Tailwind. This is a widely used social media managing tool that has so many features like scheduling the post, analyzing the reports, monitoring the hashtags etc. The big advantage of Tailwind is that you can schedule all your posts in advance. It means you set the publishing time and date of each post and on that time Tailwind will easily publish your posts on your account. Also, if you have a Pinterest business account, that too can be managed with the Tailwind app.
Analyzing the Results
When you are using any platform to promote your business, it is essential to analyze what results you are getting with different strategies. Same goes for Instagram. While using different marketing techniques and posting videos and posts, it is necessary to check the results like which marketing technique working well and which posts are getting more engagements than the others. It will help you understand what to do next to build your engagement.
I hope now you understand how to create an Instagram business account to promote your business. Using Instagram for business versus personal uses may vary. Therefore, you have to understand the business uses of Instagram in order to ensure you are utilizing the site to your advantage. The more informed you are, the easier it is for you to increase engagement and following for their brand.