Pinterest is a social networking tool that allows users to create and share images or videos by creating digital pin boards usually with a common theme. It is a platform where people generate new ideas and find a motivation to do the things they love to. Since its launch in 2009, Pinterest has become one of the fastest growing social networks. Therefor it’s interesting to use Pinterest for business.
You are probably asking yourself – “Why Pinterest?”. What does all this means to you as an entrepreneur? Well, Pinterest is a huge business opportunity for you. It is an incredibly valuable and addictive tool to business owners looking to market themselves online. They are using Pinterest every day to drive awareness, to get people to know about their products and brands and also to drive traffic from Pinterest to their websites.
Are you wondering how you can increase the productivity of the business through Pinterest? Then you are in the right place. Here we are going to look at the smart ways of using Pinterest for business step by step:
So, let’s get started.
Set up your Pinterest Business Account
Open your Pinterest business account so that you have access to all the top marketing tools that you can use to promote your brand.
First and foremost, head over to the Pinterest website (www.Pinterest.com) and create a Pinterest business account. If you already have a personal Pinterest account, you can easily upgrade your personal account to Business account for free. You won’t lose any of your followers, pins or boards and everything will be exactly the same plus some new features.
You can also download the Pinterest app on your mobile to access your account easily.
Link Pinterest with other Social Media Platforms
You can also connect your Pinterest business with the other social networks like facebook, twitter, and Google+. This is beneficial because when you paste any content on your Pinterest business account you can share the same content directly to your other social media platforms. But, you can only link your personal profiles with your Pinterest business account. Pinterest does not allow you to link your business profile with your Facebook business page. You can link only with your Facebook personal page.
Create a Pinterest Board
A board or a pinboard is a collection of pins that you can create related to a specific topic. Make a list of ideas that you can use to create a board. You have to choose a name and write an interesting description for each of your board. Most importantly, while writing the description, make sure it should be SEO optimized as well as short, unique and relevant to your visitors. You can create as many boards as you want but you need to remember that it needs to be related to your company and your audience.
You can pin images and videos on various topics. Each pin links to the source of the image or video, whether it’s a blog post, article or a web page that gives you more information about that pin. If you want to set up pins for a Pinterest account, it’s super easy. Adding creative and inspiring pins to your boards is crucial for your business as the vast majority of traffic will come directly from your pins. Therefore, do not neglect them and understand their purpose and origin.
Pin It Button
Users can also add pins to their board by using the Pin It Bookmark Button. Thus, in order to promote your pins, add the Pin It button to your account.
Repinning offers your pins an opportunity at going viral. When users repin your pins, they are basically pinning it to one of their boards. When your pin is repinned by another user, it gains exposure to all of that user’s followers.
You can use Tailwind app to manage your pins. This is a business tool that holds everything that you have ever pinned on Pinterest. It is the smartest way to manage your presence across the Pinterest. It makes your marketing easy on Pinterest and offers you many services like smart scheduling, analytics, content discovery, suggestion and monitoring. I love it and use it daily to check my analytics and schedule new pins!
Use Rich pins
Rich pins add extra details to your pins from the website. It makes your pin stand out making it even more appealing to the users. Attractive pins are great when you use Pinterest for business, because people will be more likely to share your pins!
Generally, there are five types of rich pins available on the internet –
Place – Includes a map address and phone number.
Article – Includes heading, author name, and story description.
Movie – Includes ratings, cast members and reviews.
Product – Includes pricing, availability and store location.
Recipe – Includes ingredients, cooking time and serving information.
Through Pinterest ads, you can use all power of the Pinterest to reach your target audience with promoted pins. Promoted pins are only available in U.S., Canada, and the UK. Also, you can only promote pins that are in your profile. The good news here is that there is no minimum cost per advertisement as compared to other advertising systems such as Facebook, YouTube, Google Adwords, where the minimum cost is $5 – $10 per day. So, if you want people to know about your brand and business and, you can increase brand awareness with Pinterest Ads.
Pinterest Analytics lets you know how many people are following you, interacting and engaging with your boards on Pinterest. With Pinterest Analytics, you can view data on your profile’s average daily impressions and know what pins people like and save from your profile. This helps you to determine the best content to share on Pinterest. It’s a great tool when you use Pinterest for business!
Following users with similar boards to yours could prove very helpful. Following users and repinning their content on your boards will enable you to have your own community of followers.
Now you see, Pinterest is super easy to use and why it should be an important part of your online marketing strategy. Daniëlle and I love to use Pinterest for inspiration for the blog, but also for vacations, interior and recipes! You can follow us here on Pinterest! Let us know your Pinterest journey in the comment section below.