Technical skills account for 22-25% of professional excellence and rest depends upon soft skills that include presentation skills and public speaking. Hence, presentation skills are very much essential for professional excellence. In the Corporate world, presentations are regular features. No matter what the area of responsibility is or what type of organization it is you are working, you have to give a presentation sooner or later. That’s why need to learn to give effective presentations.
You work hard to create a memorable, maybe even great presentation. But somehow it doesn’t turn out that way. So, how do you create and deliver an effective presentation? However, making an effective presentation is a skill that can be learned, practiced and polished.
Here are 7 important presentation tips to leave a lasting impression on your audience.
The 7 steps for effective presentations!
1. Know and connect with your audience.
Before preparing for your presentation, ask yourself – To whom are you delivering your presentation? The answer to this question is simple if you know your target audience. Knowing your audience allows you to understand the type of content they are going to be expecting. You must know how much or how little they know about the subject of your presentation and why they need to know more.
Address the needs of your audience and fulfill their expectations in a language they understand. You must use metaphors and examples that resonate with them. The age, sex, nationality, educational background and experience of the audience present, have a great relevance to the presentation.
Your presentation isn’t about you; it’s for your audience members. Thus, it is important to address what they want. This allows your presentation to stand out and be memorable.
2. Have a story to tell.
The difference between the average presentation that people forget easily and a great presentation that keeps them engaged is how you convey the information to the audience. A great way to convey the key points of your presentation is to tell a story. Engage in a conversation with the audience and then talk about the main body of the presentation. By telling an interesting story, you’re creating a moment that is memorable and easier for the audience to recall later.
3. Properly use visuals.
Visuals are a great tool to cement the ideas in the mind of your audience. Using a visual such as a chart, graphs or images has a much more powerful impact on the audience. Visuals can also be used when explaining data or results in a presentation as these can make it more understandable and memorable.
Almost 65% of the people are considered to be visual learners. So, if you don’t use these visuals in your presentation, you’re going to ignore the vast majority of the population.
4. Keep it short and simple.
Less really is more. If you’re giving a presentation that’s overly detailed and complex, a lot of people are going to lost interest. Cut out the excess material from your presentation and keep only that really matters. This is a difficult process. But, think if your content doesn’t match the answers of your audience, it’s better to cut it out.
Use the same language in your presentation that you’d use while explaining to a friend. Try to use simple words to make your content easy to understand. It’s important that you keep things simple, relateable and really, really short.
5. Use humor.
You must use humor in order to deliver an effective presentation. It doesn’t matter what you’re presenting on. It’s very important to use the humor element effectively so that you can give a presentation that stands out.
Why you should use humor in your effective presentation? Using humor at the right places can lighten the atmosphere in the room. It relaxes your audience and makes them focus better on the remaining presentation. So, try to incorporate at least one witty-one liners in your presentation that is related to work and not to your colleagues.
6. Maintain eye contact.
Your eye movement and eye contact is probably the most important component for the foundation of presentation skills. Handling eye contact properly will bring a personal touch to the whole presentation, and at the same time, it will interest the audience.
While giving the presentation, make sure that you are looking the audience in the eye. It makes your audience feel like you’re talking to each of them personally. They will not be able to tune out of your presentation and that will make your presentation really stand out.
7. Practice can make you perfect.
Whether you are an expert or an amateur, it’s really important to practice a lot, especially if you haven’t delivered any effective presentation for a long time. Before the actual presentation, make sure to rehearse before a mirror or your friends and colleagues and get their feedback.
What tips do you have to nail your presentations? Let me know in the comment section below.