Twitter has taken the internet by storm. Presently, it has almost 400 million active users and 500 million tweets per day. Twitter is a powerful social networking tool that allows you to keep up with the people, businesses, and organizations you’re interested in. It also allows you to share your ideas and information with the whole world. Therefor it is smart to use Twitter for business!
But, why exactly should you invest your time and energy on Twitter? Twitter has a great power to generate leads and drive people to read your blog posts, articles on the website, videos on YouTube and so on. It is a great way to gain extra publicity for your content, for free. It can also help in increasing your personal branding, carrying out market research, gaining feedback, and notifying your customers of special deals.
So are you’re someone who’s struggling to use Twitter for business? Follow these tips to use Twitter for business:
1. Setting up Twitter business account
Let’s first create your Twitter account. First, head to www.twitter.com. Once there, simply press the tab marked ‘Sign Up’. You will be taken to the sign-up page where you have to enter some details related to you and your business. Within a few seconds, you should have your account up and running.
2. Create an Attractive Twitter Profile
Your Twitter profile gives other users their first impression of you. Therefore, it is important to make your Twitter profile look attractive as this is the place where your followers will land after they find you on Twitter. So, you need to make sure that your profile reflects you or your business.
Here are some of the tips you should follow to optimize your Twitter Profile:
• Choose the best Twitter handle.
Twitter handle is basically your username on Twitter. You can use your own name or your company name for this. A twitter handle must not be more than a maximum of 15 characters.
Make sure to choose a username which is easier for your followers to remember. Because, if they remember your username, it’s easy for them to find your Twitter business name and the information they need. It’s even better if you have the same username in all your social media accounts.
• Profile photo.
This is your official face on Twitter. When choosing your profile picture remember that first impressions really do count. Your profile picture will be the first thing that everyone will see. So, make sure that it is good and represents you or your business in a professional manner.
• Add interesting bio.
The bio is really important and can be no longer than 160 characters, so make each of these characters count. As well as helping you stand out from the crowd, your bio needs to be interesting. Briefly explain your area of expertise and describe how you can help people, especially when you use twitter for business. Also, make sure you use industry-related keywords.
3. Create interesting content
Your content is more valuable than follower count. Good content, insightful comments and a clear and consistent message with organically grow your followers.
Create content that’s engaging, informative and shareable. Your content can be about the updates of your business, company’s culture or history, work environment and your products.
Tweets are the central feature of Twitter. These are short microblog posts written in 280 characters and less. Tweets can include URLs that lead readers to Web pages. It may also include other information that answers the question, “What are you doing?”
How to tweet, what to tweet, and why to tweet depends on you, your business and the purpose behind engaging the Twitter audience.
Retweet is an important feature of Twitter. If you spot an important tweet, something your followers might like and enjoy and something that resonates with your brand, you can simply retweet that post.
When retweeting, make sure to include the original person’s Twitter username and give them credit. You can do this by placing the “@” symbol before the username.
6. Schedule your tweets.
Tweets have a short lifespan. Therefore, it is important to post at the right time. Also, it’s better to tweet regularly at the time when your users are more active on social media.
If you don’t want to spend too much time on Twitter, scheduling your tweets can be a great option. There are lots of social media management tools available such as Hootsuite, that’ll do it for you. They can also tell you when your users are more active.
7. Twitter Hashtags.
With Twitter hashtags, it becomes easy to reach and expand your target audience. People who are following the hashtags can easily find you, even if they are not following you. It makes sure that your content is seen by as many users as possible.
If you don’t know what hashtags to use, there are many tools available which can help you find out the most relevant hashtags related to your business.
8. Twitter Analytics.
Twitter Analytics is a special feature offered by Twitter that gives you an overview of how many users are visiting your Twitter profile and reacting to your tweets. Here, you can see the summary of the last 28 day’s activity.
This information provided by the Twitter analytics helps you in deciding the type of content to tweet and also the right time at which your followers are more active.
9. Make use of Live tweeting.
Live tweeting is another way to reach your target audience. It is basically when a user tweets his/her reaction in the form of a live event.
10. Advertising on Twitter.
Creating an interesting content is not enough. You need to advertise it to drive more traffic to your website. Twitter offers 3 advertising options according to your budget and goals – promoted tweets, promoted accounts and promoted trends.
You can’t ignore the fact that it has become an integral part of our lives. It is an amazing social media tool to market your business. However, knowing how to use it properly and effectively is essential if you seek to reap the benefits.